AIGA changed my world

1
Six years ago, I attended AIGA / LA chapter’s gathering, when they invited Dawn Ahmed of Scion to give a talk on how Scion brand was launched. It dramatically changed how I saw brands. Six years later, I’m working with fortune 500 companies to shape their brand experiences and always inspired by how a straight company like Toyota can give birth to a fun and flexible brand like Scion.

2
Thanks to AIGA / LA, the impact you brought to a young designer is now reflecting on how some of the world’s most influential brands interact with their customers.

Brian Wen | Los Angeles

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