BECAUSE OF AIGA ...

AIGA

 

This project was created by:
Bill Klingensmith
AIGA UPSTNY - Past President | Current Member

Jeff Barlow
AIGA Seattle - Past President | Current Member

I am not salty.

1
The phrase “When it rains it pours” is actually a branding term used by the Morton Salt Company many many years ago.  Morton found a way to engineer their salt to not stick together when it was humid out.  Thus, when it was raining out, the salt would still pour.  Very interesting!  I got this little nugget of information from Debbie Millman’s presentation at the Milwaukee Art Museum.  Thanks Debbie, I will now proceed impress my friends when I drop all that knowledge on them.

Adam Gilson | Wisconsin

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