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Because of AIGA » » Working stiffs become heroes.



This project was created by:
Bill Klingensmith
AIGA UPSTNY - Past President | Current Member

Jeff Barlow
AIGA Seattle - Past President | Current Member

Working stiffs become heroes.

Because of what we do we are not eligible to form a union, we fall uncomfortably (or gloriously) between fine  art and pure industry, many of us are independent contractors and small shops and we have few trade journals to herald our stories.  Besides us, until recently, who cared about what we do?

Face it, we aren’t really newsworthy.  The re-design of The New York Times for online subscription may seem big news to us but does the world real care?  Or, are most people happy that they benefit by our products.  We’re kind of invisible, which is a good thing.

Are you familiar with Beatrice Ward’s concept of the crystal goblet?  I am extrapolating here but design (she wrote about typography) describes not itself but provides a form and context for the wine it contains.  If you buy into this idea, designers are nothing, merely a vehicle.  Until recently, the design profession was fairly invisible.  With the exception of a few designers such as Paul Rand, Milton Glaser, the Eames, William Morris, ours’ has been an army of unsung heroes. Especially now when anyone with an iPhone and a Mac call themselves a designer, the individuals who make up this profession have not been known.

Until now.

AIGA New Orleans is taking oral and video histories of south Louisiana designers and all members of the graphic arts industry.  We are building an actual and a virtual archives to house and make available the stories, and design work, of area practitioners, because everybody should be thought of as a hero.

The seeds of AIGA New Orleans History of Graphic Design in South Louisiana project can be viewed at: www.louisianadesignhistory.com.

AIGA New Orleans encourages each chapter in this association to take their own history.  In addition to the national archives that highlight award winners, as an organization we need to identify, document and make available the rich, dynamic history that we have become.

Want help starting your design history?  Contact: Nancy Sharon Collins, projects@aiganeworleans.org

Nancy Sharon Collins | New Orleans

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